Marketing, Advertising & Public Relations 

These courses are available as Certificate, Higher-Certificate or Diploma study options and there is flexible entry throughout the year, with 6 main entry dates.  The minimum age for entry is 17 years and students must have Intermediate to Advanced level English.

These courses are available in the following 3 categories:

Vocational Fast-Track Courses

For students wishing to improve their professional skills and knowledge for their career before returning to their country to work.

  • 20 lessons (15 hours) weekly in Marketing, Advertising & Public Relations
  • 4 lessons (3 hours) weekly in Professional Skills
  • 10 lessons (7.5 hours) weekly in English Language

University Foundation Fast-Track Courses

For students wishing to prepare for a first degree at a UK university.

  • 20 lessons (15 hours) weekly in Marketing, Advertising & Public Relations
  • 4 lessons (3 hours) weekly in Academic Study Skills
  • 10 lessons (7.5 hours) weekly in IELTS Examination Preparation

Pre-Masters Fast-Track Courses

For students wishing to prepare for a Postgraduate course in the UK.

  • 20 lessons (15 hours) weekly in Marketing, Advertising & Public Relations
  • 4 lessons (3 hours) weekly in Advanced Study Skills
  • 10 lessons (7.5 hours) weekly in IELTS Examination Preparation

The specialised topics on all our Marketing, Advertising & Public Relations courses are as follows:

  • the nature of marketing
  • the global marketing environment
  • understanding customer behaviour
  • marketing research & information systems
  • market segmentation, targeting & positioning
  • brand & product management
  • services marketing management
  • pricing strategy
  • distribution management
  • marketing planning & strategy
  • promotional tools: advertising, sales promotion, public relations & sponsorship
  • promotional tools: database marketing, direct & internet marketing

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