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Skylark School of English – Malta

Addition of School to Websites &

case study image holder skylark

The Results

  • 245 Spanish profile page views
  • 755 English profile page views

Student Bookings

  • 51 New student bookings
  • 103 Student weeks booked

We have seen huge results in Skylarks’s campaign. Through our normal PPC campaign management, Spanish affiliate promotion and SEO conversion optimization efforts, All About Languages was able to significantly increase the total number of leads and student bookings each month and decrease the average cost per lead.

The Company

Skylark School of English is a young and friendly language school in Msida on the sunny island of Malta. They are within walking distance of the University, the Yacht Marina and also Sliema – Malta’s largest and most modern town. They are on a major bus route, and Valletta (Malta’s Capital City) and St Julian’s (Malta’s nightlife and entertainment hub) are only a 5-minute bus ride away. Skylark is situated in a very quiet area with all amenities within walking distance.

Working with All About Languages has been a very good experience.  Service is fast, efficient and methods are truly effective.  Student bookings came in a relatively short time! 

We are happy to be working closely with All About Languages.James Mifsud

James Mifsud
Skylark School of English

The Goals

Skylark School of English wanted to drive more quality leads, web traffic, Internet exposure & student bookings to their School. They wanted to do so while maintaining a positive ROI. Skylark School of English’s goals were simple: increase the total lead volume while lowering the cost per lead.

The Solution

By working closely with Skylark School of English, All About Languages was able to determine the most critical services the school wanted to promote, which gave us the guidance to build a successful campaign. All About Languages built a robust PPC campaign using Google’s AdWords platform. We implemented an aggressive ongoing SEO campaign and continued to optimize it each month.

We also implemented several conversion-focused changes/suggestions on Skylark School of English’s profile & landing pages.

We also spoke with students and handled each booking from start to finish.

Ready to get started?

Contact us today at to receive a free phone consultation and analysis from one of our expert team members!